Firstly, Amethyst displays remarkable qualities from its color to its durability 'plus' it is available in numerous cuts. Amethysts color displays vary from light pink to deep purple and its the most popular purple stone on the market, for these reasons. Secondly, this remarkably beautiful stone is the birthstone for February. Lastly, Amethyst is very affordable making it an excellent choice for purchase. For the reasons mentioned above among many others, Amethyst is a fantastic choice.